31 Gentner, Dedre Bowdle, Brian F. Wolff, Phillip Boronat, Consuelo 2001 Cognitive exploration of language and linguistics Gentner, Dedre Holyoak, Keith J. Kokinov, Boicho N. The analogical mind: perspectives from cognitive science Cambridge, Mass.; London MIT Press 199-253 Cognitive Linguistics "surprisingly little is known about how metaphors are psychologically processed" p. 199Metaphor can be modeled as inter-domain mappings for novel but not for conventional metaphors which can be better captured by models from analogy.They propose a theory 'the career of metaphor'"how metaphoric representation changes as a metaphor evolves from novel to conventional."Describe types of theories: localist vs. domain-mapping (incl. some problems with Lakoff's strong invariance claims)Possibilities of domain mapping:-projective mapping (creates new meaning)-structural parallelism (metaphors reflect parallel semantic domain)-cognitive archeology (systematic metaphors are mapped as large-scale conceptual systems)-local lexical relations (simple polysemies adn homphonies) <-- weakest theory